This preview shows page 1. Sign up to view the full content.
Unformatted text preview: the world.
The Speedee Service System, however, got off to a rocky start. Customers pulled up to the restaurant and honked their horns, wondering
what had happened to the carhops, still expecting to be served. People were not yet accustomed to waiting in line and getting their own
food. Within a few weeks, however, the new system gained acceptance, as word spread about the low prices and good hamburgers. The
McDonald brothers now aimed for a much broader clientele. They employed only young men, convinced that female workers would attract
teenage boys to the restaurant and drive away other customers. Families soon lined up to eat at McDonald’s. Company historian John F. Love
explained the lasting significance of McDonald’s new self-service system: “Working-class families could finally afford to feed their kids
San Bernardino at the time was an ideal setting for all sorts of cultural experimentation. The town was an odd melting-pot of agriculture
and industry located on the periphery o...
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08