Fast Food Nation

Mcdonaldization revisited critical essays on consumer

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Unformatted text preview: ies and thereby turning a local outbreak of mad cow into one with worldwide ramifications. Other countries in the European Union imported the cheap British feed and then exported it to North Africa and the Middle East. The recent outbreak of mad cow disease in Japan was most likely caused by infected feed from Europe. Japanese agricultural officials displayed remarkable incompetence in responding to the threat of BSE. Five years after the British government acknowledged the link between BSE and serious illness in human beings, Japanese farmers were still feeding meat-and-bonemeal to their cattle, without violating any law. When the Scientific Steering Commission of the European Commission warned in June of 2001 that such practices created a high risk of a BSE outbreak, the Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) strongly denied the risk and blocked publication of the EU report. Three months later, a Japanese cow tested positive for BSE. A senior MAFF official ass...
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