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Unformatted text preview: Millau when Jose Bove went on trial, some
carrying signs that said “Non à McMerde.”
The overseas critics of fast food are far more diverse than America’s old Soviet bloc adversaries. Farmers, leftists, anarchists, nationalists,
environmentalists, consumer advocates, educators, health officials, labor unions, and defenders of animal rights have found common ground
in a campaign against the perceived Americanization of the world. Fast food has become a target because it is so ubiquitous and because it
threatens a fundamental aspect of national identity: how, where, and what people choose to eat.
The longest-running and most systematic assault on fast food overseas has been waged by a pair of British activists affiliated with London
Greenpeace. The loosely organized group was formed in 1971 to oppose French nuclear weapon tests in the South Seas. It later staged
demonstrations in support of animal rights and British trade unions. It protested against nuclear power and the Falklands War. The group’s
membership was a small, eclectic mix of pacifists, anarchists, vegetarians, and libertarians brought to...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08