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Unformatted text preview: tly: “It’S big and it’S real, it ain’t bullshit.” Recently Simplot has
been slowing down. A bad fall made him give up horseback riding at the age of eighty; in 1999 he turned ninety and quit skiing. He stepped
down as the chief executive of his company in 1994, but keeps buying more land and scouting new factories. “Hell, fellow, I’m just an old
farmer got some luck,” Simplot said, when I asked about the key to his success. “The only thing I did smart, and just remember this —
ninety-nine percent of people would have sold out when they got their first twenty-five or thirty million. I didn’t sell out. I just hung on.” the mistake of standing alone
frozen french fries has become an intensely competitive business. Although the J. R. Simplot Company supplies the
majority of the french fries that McDonald’s sells in the United States, two other fry companies are now larger: Lamb Weston, the nation’s
leading producer of fries, and McCain, a Canadian firm that became the...
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- Spring '08