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Unformatted text preview: s Apologizes,” Calgary Herald, May 25, 2001.
280 “Thank you for contacting us”: Letter from Beth Petersohn, Manager, Customer Satisfaction Department, McDonald’s Corporation, to Ms.
Laura Strickland, May 5,1993.
the fast food industry did not gain any new customers: Cited in Robert O’Brien, “Consumer Update & Industry Outlook,” NPD Foodworld,
March 2001. See also Milford Prewitt, “COEX Attendees Upbeat Despite Economic Cloud,” Nation’s Restaurant News, March 12, 2001,
and Peter Romeo, “Is Fast Food Ill?”, Restaurant Business, April 1, 2001. Romeo, the editor of Restaurant Business, subsequently spoke
with me about some of the marketing challenges and economic problems that the fast food industry now confronts.
not only hamburger chains, but also pizza: Cited in Robert O’Brien, “Consumer Update & Industry Outlook,” NPD Foodworld, March
at a cost of more than $70 million: Cited in Jennifer Ordonez, “How Burger King Got Burned in the Quest to Make...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08