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Unformatted text preview: Cited in Ruth Sambrook, “Do You Smell What I Smell? The Science of Smell and Taste,” Institute
of Food Research, March 1999.
123 a rich and full sense of deliciousness: See Marilynn Larkin, “Truncated Glutamate Receptor Holds Key to the Fifth Primary Taste,” Lancet,
January 29, 2000; and Andy Coghlan, “In Good Taste,” New Scientist, January 29, 2000.
Babies like sweet tastes: See Julie A. Mennella and Gary K. Beauchamp, “Early Flavor Experiences: When Do They Start?” Nutrition
Today, September 1994.
like those of the chain’s “heavy users”: See Jennifer Ordonez, “Hamburger Joints Call Them ‘Heavy Users’ — But Not to Their Faces,”
Wall Street Journal, January 12, 2000.
124 annual revenues of about $1.4 billion: Interview with Nancy Ciancaglini.
Approximately ten thousand new processed food products: Cited in Susan Carroll, “Flavors Market Is Poised for Recovery This Year,”
Chemical Market Report, July 19, 1999.
And about nine out of every ten… fail: Cite...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08