Fast Food Nation

Obrien timothy bad bet the inside story of the

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Unformatted text preview: rain’s Chicago Business, April 30, 2001. For a much rosier view, see Moises Naim’s interview with Jack Greenberg, McDonald’s CEO, “McAtlas Shrugged,” Foreign Policy, May 1, 2001. doubling its sales within the United States: Cited in Alby Gallun, “McDonald’s Mid-life Crisis.” McDonald’s ranked just a couple of places: Cited in Bob Krummert, “QSR Patron Picks and Pans; American Customer Satisfaction Research Shows Customer Dissatisfaction with Fast Food Restaurants,” Restaurant Hospitality, April 1, 2001. The survey was conducted by the National Quality Research Center at the University of Michigan Business School. It ranked two hundred national organizations on the basis of 50,000 consumer interviews. 282 acted decisively and hired Temple Grandin: Grandin, an associate professor of Animal Science at Colorado State University, has designed livestock handling facilities throughout the world. She gained renown for her ability to “see through the eyes” of cattle of order...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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