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Unformatted text preview: afterword: the meaning of mad cow
Fast Food Nation was published on April 26, 2001, as an outbreak of foot-and-mouth disease spread across Great Britain, providing ghastly
televised images of sheep and cattle burning in funeral pyres. At the same time, European governments were beginning to slaughter hundreds
of thousands of cattle potentially infected with mad cow disease (BSE). These two calamities no doubt generated interest in the book and its
critique of industrialized agriculture. Long after mad cow and foot-and-mouth receded from the news, however, Fast Food Nation continued
to attract readers. Its success should not be attributed to my literary style, my storytelling ability, or the novelty of my arguments. Had the
same book been published a decade ago, with the same words in the same order, it probably wouldn’t have attracted much attention. Not
just in the United States, but throughout western Europe and Japan, people are beginning to question the massive, homogenizing systems
that produce, distribute, and market their food. The unexpected popularity of Fast Food Nation, I believe, has a simple, yet profoun...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08