Unformatted text preview: gain, out of sight, and the girls were still happy in the back seat, chatting away, oblivious, as the sun dropped behind the
mountains. a new trust
RANCHERS AND COWBOYS HAVE long been the central icons of the American West. Traditionalists have revered them as symbols of freedom and self-reliance. Revisionists have condemned them as racists, economic parasites, and despoilers of the land. The powerful feelings evoked by
cattlemen reflect opposing views of our national identity, attempts to sustain old myths or create new ones. There is one indisputable fact,
however, about American ranchers: they are rapidly disappearing. Over the last twenty years, about half a million ranchers sold off their
cattle and quit the business. Many of the nation’s remaining eight hundred thousand ranchers are faring poorly. They’re taking second jobs.
They’re selling cattle at break-even prices or at a loss. The ranchers who are faring the worst run three to four hundred head of cattle,
manage the ranch themselves, and live solely...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08