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Unformatted text preview: the value meals, two-for-one deals, and free refills of soda
give a distorted sense of how much fast food actually costs. The real price never appears on the menu.
The sociologist George Ritzer has attacked the fast food industry for celebrating a narrow measure of efficiency over every other human
value, calling the triumph of McDonald’s “the irrationality of rationality.” Others consider the fast food industry proof of the nation’s great
economic vitality, a beloved American institution that appeals overseas to millions who admire our way of life. Indeed, the values, the
culture, and the industrial arrangements of our fast food nation are now being exported to the rest of the world. Fast food has joined
Hollywood movies, blue jeans, and pop music as one of America’s most prominent cultural exports. Unlike other commodities, however, fast
food isn’t viewed, read, played, or worn. It enters the body and becomes part of the consumer. No other industry offers, both literally and
figuratively, so much insight into the nature o...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08