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Unformatted text preview: the most disturbing moment of the trial was hearing how McDonald’s had obtained his home address. One of its
spies admitted in court that a gift of baby clothes had been a ruse to find out where Morris lived. Morris had unwittingly accepted the gift,
believing it to be an act of friendship — and was disgusted to learn that his infant son had for months worn outfits supplied by McDonald’s
as part of its surveillance.
I visited Dave Morris one night in February of 1999, as he prepared for an appearance the next day before the Court of Appeal. Morris
lives in a small flat above a carpet shop in North London. The apartment lacks central heating, the ceilings are sagging, and the place is
crammed with books, boxes, files, transcripts, leaflets, and posters announcing various demonstrations. The place feels like everything McDonald’s is not — lively, unruly, deeply idiosyncratic, and organized according to a highly complex scheme that only one human being could
possibly understand. Morris spent about an hour with me, as his son finished homework upstairs. He spoke intensely about Mc-Donald’s, but
stressed that its arrogant behavior was just one manifestation of a much larger problem now confronting the worl...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08