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Unformatted text preview: l businessmen were drawn to
southern California by real estate ads promising a warm climate and a good life. It was the first large-scale migration conducted mainly by
car. Los Angeles soon became unlike any other city the world had ever seen, sprawling and horizontal, a thoroughly suburban metropolis of
detached homes — a glimpse of the future, molded by the automobile. About 80 percent of the population had been born elsewhere; about
half had rolled into town during the previous five years. Restlessness, impermanence, and speed were embedded in the culture that soon
emerged there, along with an openness to anything new. Other cities were being transformed by car ownership, but none was so profoundly
altered. By 1940, there were about a million cars in Los Angeles, more cars than in forty-one states. The automobile offered drivers a feeling of independence and control. Daily travel was freed from the hassles of rail schedules, the needs
of other passengers, and the location of trolley stops. More importantly, driving seemed to cost...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08