Fast Food Nation

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Unformatted text preview: ing like this. Though the arena’s huge, it seems like these fourteen fast food workers from Pueblo can almost reach out and touch the famous people who appear at the podium. “You are the elite of America,” Brian Tracy, author of The Psychology of Selling, tells the crowd. “Say to yourself: I like me! I like me! I like me!” He is followed by Henry Kissinger, who tells some foreign policy anecdotes. And then Peter Lowe’s attractive wife, Tamara, leads the audience in a dance contest; the winner gets a free trip to Disneyland. Four contestants climb onstage, dozens of beach balls are tossed into the crowd, the sound system blasts the Beach Boys’ “Surfin’ USA,” and eighteen thousand people start to dance. Barbara Bush is next, arriving to “Fanfare for the Common Man,” her smile projected onto two gigantic television screens. She tells a story that begins, “We had the whole gang at Kennebunkport…” When Peter Lowe arrives, fireworks go off and multicolored confetti drops from the ceiling. He is a slender, red-haired man in a gray, double...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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