Fast Food Nation

See foust man on the spot a medium coke that sells

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: ds (New York: Free Press, 1997); Gene Del Vecchio, Creating Ever-Cool: A Marketer’s Guide to a Kid’s Heart (Gretna, La.: Pelican Publishing, 1998); and James U. McNeal, Kids As Customers: A Handbook of Marketing to Children (New York: Lexington Books, 1992). Some of the articles in children’s marketing journals, such as Selling to Kids and Entertainment Marketing Letter, are remarkable documents for future historians. Two fine reports introduced me to the whole subject of marketing in America’s schools: Consumers Union Education Services, “Captive Kids: A Report on Commercial Pressures on Kids at School,” Consumers Union, 1998; and Alex Molnar, “Sponsored Schools and Commercialized Classrooms: Schoolhouse Commercializing Trends in the 1990s,” Center for the Analysis of Commerm in Education, University of Wisconsin-Milwaukee, August 1998. The Center for Science in the Public Interest has been battling for food safety and proper nutrition for more than thirty years. Michael Jacobson’s re...
View Full Document

Ask a homework question - tutors are online