Fast Food Nation

She now runs a new family oriented cable network

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Unformatted text preview: rt’s Price Guide to McDonald’s Happy Meal Collectibles, some fast food giveaways are now worth hundreds of dollars. Rod Taylor, a Brandweek columnist, called McDonald’s 1997 Teenie Beanie Baby giveaway one of the most successful promotions in the history of American advertising. At the time McDonald’s sold about 10 million Happy Meals in a typical week. Over the course often days in April of 1997, by including a Teenie Beanie Baby with each purchase, McDonald’s sold about 100 million Happy Meals. Rarely has a marketing effort achieved such an extraordinary rate of sales among its intended consumers. Happy Meals are marketed to children between the ages of three and nine; within ten days about four Teenie Beanie Baby Happy Meals were sold for every American child in that age group. Not all of those Happy Meals were purchased for children. Many adult collectors bought Teenie Beanie Baby Happy Meals, kept the dolls, and threw away the food. The competition for young customers has led the fast food c...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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