Fast Food Nation

Steve bigari who owns five local mcdonalds showed me

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Unformatted text preview: arating a visionary from a total nutcase. At the start of a new century, all sorts of things seem possible there. The cultural and the physical landscapes of Colorado Springs are up for grabs. Despite all the talk in Colorado about aerospace, biotech, computer software, telecommunications, and other industries of the future, the largest private employer in the state today is the restaurant industry. In Colorado Springs, the restaurant industry has grown much faster than the population. Over the last three decades the number of restaurants has increased fivefold. The number of chain restaurants has increased tenfold. In 1967, Colorado Springs had a total of twenty chain restaurants. Now it has twenty-one McDonald’s. The fast food chains feed off the sprawl of Colorado Springs, accelerate it, and help set its visual tone. They build large signs to attract motorists and look at cars the way predators view herds of prey. The chains thrive on traffic, lots of it, and put new restaurants at intersections where traffic is likely to increase, where development is heading...
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