Unformatted text preview: -breasted suit. He advises the audience to be cheerful, to train themselves for courage, to feed themselves with optimism, and never quit. He recommends his tape series, “Success Talk,” on sale at the arena, which promises a monthly interview with “one of the most
successful people of our time.” After a short break, he reveals what is ultimately necessary to achieve success. “Lord Jesus, I need You,” Peter
Lowe asks the crowd to pray. “I want you to come into my life and forgive me for the things I’ve done.”
Lowe has broken from the Christianity of his parents, a faith that now seems hopelessly out of date. The meek shall no longer inherit the
earth; the go-getters will get it and everything that goes with it. The Christ who went among the poor, the sick, the downtrodden, among
lepers and prostitutes, clearly had no marketing savvy. He has been transfigured into a latter-day entrepreneur, the greatest superstar
salesperson of all time, who built a multinational outfit from scratch. Lowe speaks to the crowd about...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08