Fast Food Nation

Such establishments now account for less than one

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Unformatted text preview: n to disperse. A month later, the Berlin Wall fell. And a few months after that extraordinary event, marking the end of the Cold War, the McDonald’s Corporation announced plans to open its first restaurant in East Germany. The news provoked a last gasp of collectivism from Ernst Doerfler, a prominent member of the doomed East German parliament, who called for an official ban on “McDonald’s and similar abnormal garbagemakers.” McDonald’s, however, would not be deterred; Burger King had already opened a mobile hamburger cart in Dresden. During the summer of 1990, construction quickly began on the first McDonald’s in East Germany. It would occupy an abandoned lot in the center of Plauen, a block away from the steps of the town hall. The McDonald’s would be the first new building erected in Plauen since the coming of a new Germany. uncle mcdonald AS THE FAST FOOD industry has grown more competitive in the United States, the major chains have looked to overseas markets for their future growth. The McDonald’s Corporation recently used a new phras...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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