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Unformatted text preview: icity. In the United States, there
was relatively little consumer backlash against genetic engineering. Nevertheless, McDonald’s decided to act. Just the fear of controversy
swiftly led to a purchasing change with important ramifications for American agriculture.
The challenge of overcoming the fast food giants may seem daunting. But it’s insignificant compared to what the ordinary citizens, factory
workers, and heavy-metal fans of Plauen once faced. They confronted a system propped up by guns, tanks, barbed wire, the media, the secret
police, and legions of informers, a system that controlled every aspect of state power — except popular consent. Without leaders or a manifesto, the residents of a small East German backwater decided to seek the freedom of their forefathers. And within months a wall that
had seemed impenetrable fell.
Nobody in the United States is forced to buy fast food. The first step toward meaningful change is by far the easiest: stop buying it. The
executives who run the fast food industry are not bad men. They are businessmen. They will sell free-range, organic, grass...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08