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Unformatted text preview: life, mementos of his long years of struggle and his twilight as a billionaire. The
museum is small and dimly lit, displaying each object with reverence. The day I visited, the place was empty and still. It didn’t feel like a
traditional museum, where objects are coolly numbered, catalogued, and described. It felt more like a shrine. Many of the exhibits at the Ray A. Kroc Museum incorporate neat technological tricks. Dioramas appear and then disappear when certain
buttons are pushed. The voices of Kroc’s friends and coworkers — one of them identified as a McDonald’s “vice president of individuality” —
boom from speakers at the appropriate cue. Darkened glass cases are suddenly illuminated from within, revealing their contents. An artwork
on the wall, when viewed from the left, displays an image of Ray Kroc. Viewed from the right, it shows the letters QSC and V. The museum
does not have a life-size, Audio-Animatronic version of McDonald’s founder telling jokes and anecdotes. But one wouldn...
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- Spring '08