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Unformatted text preview: s Coke in Education Day. The spiraling cost of textbooks has led
thousands of American school districts to use corporate-sponsored teaching materials. A 1998 study of these teaching materials by the
Consumers Union found that 80 percent were biased, providing students with incomplete or slanted information that favored the sponsor’s
products and views. Procter & Gamble’s Decision Earth p rogram taught that clear-cut logging was actually good for the environment; teaching
aids distributed by the Exxon Education Foundation said that fossil fuels created few environmental, problems and that alternative sources of
energy were too expensive; a study guide sponsored by the American Coal Foundation dismissed fears of a greenhouse effect, claiming that
“the earth could benefit rather than be harmed from increased carbon dioxide.” The Consumers Union found Pizza Hut’s Book It! Program —
which awards a free Personal Pan Pizza to children who reach targeted reading levels — to be “highly commercial.” About twenty million
elementary school students participated in Book It! during the 1999...
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- Spring '08