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Unformatted text preview: th will be greatly disappointed,” Gorbachev had written
in Perestroika (1987), at the height of his power. He had never sought the dissolution of the Soviet Union and never renounced his
fundamental commitment to Marxism-Leninism. He still believed in the class struggle and “scientific som.” But the fall of the Berlin
Wall had thrown Gorbachev out of power and left him in a precarious financial condition. He was beloved abroad, yet despised in his own
land. During Russia’s 1996 presidential election he received just 1 per-cent of the vote. The following year he expressed great praise for
America’s leading fast food chain. “And the merry clowns, the Big Mac signs, the colourful, unique decorations and ideal cleanliness,”
Gorbachev wrote in the foreword of To Russia with Fries, a memoir by a McDonald’s executive, “all of this complements the hamburgers
whose great popularity is well deserved.”
In December of 1997, Gorbachev appeared in a Pizza Hut commercial, following in the footsteps of Cindy Crawford and Ivana Trump. A
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08