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Unformatted text preview: p encourage feeding soft drinks to babies by licensing their logos to a major maker of baby bottles, Munchkin Bottling, Inc.” A 1997
study published in the Journal of Dentistry for Children found that many infants were indeed being fed soda in those bottles.
The school marketing efforts of the large soda companies have not gone entirely unopposed. Administrators in San Francisco and Seattle
have refused to allow any advertising in their schools. “It’s our responsibility to make it clear that schools are here to serve children, not
commercial interests,” declared a member of the San Francisco Board of Education. Individual protests have occurred as well. In March of
1998, 1,200 students at Greenbrier High School in Evans, Georgia, assembled in the school parking lot, many of them wearing red and white
clothing, to spell out the word “Coke.” It was Coke in Education Day at the school, and a dozen Coca-Cola executives had come for the
occasion. Greenbrier High was hoping for a $500 prize, which had been offered to the local high school that came up with the best
marketing plan for Coca-Col...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08