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Unformatted text preview: ille USAs, Yumy Burgers, Twitty Burgers, Whata-burgers, Dundee Burgers, Biff-Burgers, O.K. Big Burgers, and Burger Boy Food-ORamas.
Many of the new restaurants advertised an array of technological wonders. Carhops were rendered obsolete by various remote-control
ordering systems, like the Fone-A-Chef, the Teletray, and the Electro-Hop. The Motormat was an elaborate rail system that transported food
and beverages from the kitchen to parked cars. At the Biff-Burger chain, Biff-Burgers were “roto-broiled” beneath glowing quartz tubes that
worked just like a space heater. Insta-Burger-King restaurants featured a pair of “Miracle Insta Machines,” one to make milk shakes, the other
to cook burgers. “Both machines have been thoroughly perfected,” the company assured prospective franchisees, “are of foolproof design —
can be easily operated even by a moron.” The Insta-Burger Stove was an elaborate contraption. Twelve hamburger patties entered it in
individual wire baskets, circled two electric heating elements, got cooked on both sides, and then slid down a chute into a pan of sauce,
while hamburger buns toast...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08