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Unformatted text preview: he players are Latino, from the sorts of backgrounds that do not have a long
and illustrious tradition on the ice. The team regularly plays against high schools from Colorado Springs, which have well-established hockey
programs. The Pueblo hockey team has made it to the playoffs in two of its first three seasons.
Despite all the hard work, the future success of Feamster’s business is by no means guaranteed. Little Caesars is the nation’s fourth-largest
pizza chain, but has been losing market share since 1992. Hundreds of Little Caesars restaurants have closed. Many of the chain’s franchisees,
unhappy with the company’s management, have formed an independent association. Some franchisees have withheld their contributions to
the chain’s advertising pool. Feamster feels loyal to the Ilitch family and to the company that gave him a break, but worries about the
reduced spending on ads. Even more worrying is the recent arrival of Papa John’s in Pueblo. Papa John’s is the fastest-growing pizza chain in
the United States, adding about thirty new restaurants...
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- Spring '08