Fast Food Nation

The little caesars slogan big big now applies not

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Unformatted text preview: p of patrons at a Moscow Pizza Hut thanked him in the ad for bringing the fast food chain to Russia and then shouted “Hail to Gorbachev!” In response Gorbachev saluted them by raising a slice of pizza. He reportedly earned $160,000 for his appearance in the sixtysecond spot, money earmarked for his nonprofit foundation. A year later Pizza Hut announced that it was pulling out of Russia as the country’s economy collapsed, and Gorbachev told a German reporter that “all my money is gone.” For his hour-long speech at the Mirage, Gorbachev was promised a fee of $150,000 and the use of a private jet. The Twenty-sixth Annual Chain Operators Exchange officially opened with a video presentation of the national anthem. As the song boomed from speakers throughout the Grand Ballroom, two huge screens above the stage displayed a series of patriotic images: the Statue of Liberty, the Lincoln Memorial, amber waves of grain. In one of the morning’s first speeches, an executive hailed the restaurant...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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