Fast Food Nation

The account seems highly unlikely a belated effort by

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Unformatted text preview: ment that would soon lead to the birth of the world’s biggest restaurant chain: “This little fellow comes in, with a high voice, and says, ‘hi.’” After finalizing the agreement with the McDonald brothers, Kroc sent a letter to Walt Disney. In 1917 the two men had both lied about their ages to join the Red Cross and see battle in Europe. A long time had clearly passed since their last conversation. “Dear Walt,” the letter said. “I feel somewhat presumptuous addressing you in this way yet I feel sure you would not want me to address you any other way. My name is Ray A. Kroc… I look over the Company A picture we had taken at Sound Beach, Conn., many times and recall a lot of pleasant memories.” After the warm-up came the pitch: “I have very recently taken over the national franchise of the McDonald’s system. I would like to inquire if there may be an opportunity for a McDonald’s in your Disneyland Development.” Walt Disney sent Kroc a cordial reply and forwarded his proposal to an executive in charge of the...
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