This preview shows page 1. Sign up to view the full content.
Unformatted text preview: food has played a more central role. By tracing the diverse influences of fast
food I hope to shed light not only on the workings of an important industry, but also on a distinctively American way of viewing the world.
Elitists have always looked down at fast food, criticizing how it tastes and regarding it as another tacky manifestation of American popular
culture. The aesthetics of fast food are of much less concern to me than its impact upon the lives of ordinary Americans, both as workers and
consumers. Most of all, I am concerned about its impact on the nation’s children. Fast food is heavily marketed to children and prepared by
people who are barely older than children. This is an industry that both feeds and feeds off the young. During the two years spent researching
this book, I ate an enormous amount of fast food. Most of it tasted pretty good. That is one of the main reasons people buy fast food; it has
been carefully designed to taste good. It’s also inexpensive and convenient. But...
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08