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Unformatted text preview: t narrow social and political interests,” Nugent warned, “have set their sights on our industry in an effort to
legislate behavioral change.” Enjoying a great meal at a restaurant was “the very essence of freedom,” he declared, a ritual now being
threatened by groups with an agenda that was “anti-meat, anti-alcohol, anti-caffeine, anti-fat, anti-chemical additives, anti-horseradish, antinon-dairy creamer.” The media played a central role in helping these “activist fearmongers,” but the National Restaurant Association had
recently launched a counterattack, working closely with journalists to dispel myths and gain better publicity. Nugent called upon the fast
food executives to respond even more forcefully to their critics, people who today posed “a real danger to our industry — and more broadly
to our way of life.”
Not long afterward Mikhail Gorbachev appeared onstage and received a standing ovation. Here was the man who’d ended the Cold War,
who’d brought political freedom to hundreds of millions, who’d opened vast new markets. At the age...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08