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Unformatted text preview: he typical American now consumes approximately three hamburgers and four orders of french fries every week. But the steady
barrage of fast food ads, full of thick juicy burgers and long golden fries, rarely mentions where these foods come from nowadays or what
ingredients they contain. The birth of the fast food industry coincided with Eisenhower-era glorifications of technology, with optimistic
slogans like “Better Living through Chemistry” and “Our Friend the Atom.” The sort of technological wizardry that Walt Disney promoted on
television and at Disneyland eventually reached its fulfillment in the kitchens of fast food restaurants. Indeed, the corporate culture of
McDonald’s seems inextricably linked to that of the Disney empire, sharing a reverence for sleek machinery, electronics, and automation. The
leading fast food chains still embrace a boundless faith in science — and as a result have changed not just what Americans eat, but also how
their food is made.
The current methods for preparing fast food are less likely to be found in cookbooks than in t...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08