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Unformatted text preview: g, Yunxiang Yan found that all of the children recognized an image of Ronald McDonald. The children told Yan they liked “Uncle McDonald” because he was “funny, gentle, kind, and… he understood children’s hearts.” Coca-Cola is now the favorite drink among Chinese
children, and McDonald’s serves their favorite food. Simply eating at a McDonald’s in Beijing seems to elevate a person’s social status. The
idea that you are what you eat has been enthusiastically promoted for years by Den Fujita, the eccentric billionaire who brought McDonald’s
to Japan three decades ago. “If we eat McDonald’s hamburgers and potatoes for a thousand years,” Fujita once promised his countrymen, “we
will become taller, our skin will become white, and our hair will be blonde.”
The impact of fast food is readily apparent in Germany, which has become one of McDonald’s most profitable overseas markets. Germany
is not only the largest country in Europe, but also the most Americanized. Although the four Allied powers occupied it after World War II,
the Americans exerted the g...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08