Fast Food Nation

The deal was sealed with a handshake mcdonalds began

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Unformatted text preview: r, the United States entered World War II, and Simplot began selling dehydrated onions to the U.S. Army. It was a profitable arrangement. The dehydrated onion powder, he later recalled, was like “gold dust.” The J. R. Simplot Dehydrating Company soon perfected a new method for drying potatoes and became one of the principal suppliers of food to the American military during World War II. In 1942, the company had a hundred workers at the Caldwell plant; by 1944, it had about twelve hundred. The Caldwell facility became the largest dehydrating plant in the world. J. R. Simplot used the profits earned as a military contractor to buy potato farms and cattle ranches, to build fertilizer plants and lumber mills, to stake mining claims and open a huge phosphate mine on the Fort Hall Indian Reservation. By the end of World War II, Simplot was growing his own potatoes, fertilizing them with his own phosphate, processing them at his factories, shipping them in boxes from his lumber yards, and...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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