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Unformatted text preview: echnology after another, hoping to improve their yields, reduce their costs, and outsell their neighbors. By embracing this industrial model of
agriculture — one that focuses narrowly on the level of inputs and outputs, that encourages specialization in just one crop, that relies heavily
on chemical fertilizers, pesticides, fungicides, herbicides, advanced harvesting and irrigation equipment — American farmers have become
the most productive farmers on earth. Every increase in productivity, however, has driven more American farmers off the land. And it has left
those who remain beholden to the companies that supply the inputs and the processors that buy the outputs. William Heffernan, a professor
of rural sociology at the University of Missouri, says that America’s agricultural economy now resembles an hourglass. At the top there are
about 2 million ranchers and farmers; at the bottom there are 275 million consumers; and at the narrow portion in the middle, there are a
dozen or so multinational corporations earning a profit from every transaction. food product design
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08