Fast Food Nation

The money that these corporations spend on their

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Unformatted text preview: a discount cards. As part of the festivities, Coke executives had lectured the students on economics and helped them bake a Coca-Cola cake. A photographer was hoisted above the parking lot by a crane, ready to record the human C-O-K-E for posterity. When the photographer started to take pictures, Mike Cameron — a Greenbrier senior, standing amid the letter C — suddenly revealed a Tshirt that said “Pepsi.” His act of defiance soon received nationwide publicity, as did the fact that he was immediately suspended from school. The principal said Cameron could have been suspended for a week for the prank, but removed him from classes for just a day. “I don’t consider this a prank,” Mike Cameron told the Washington Post. “I like to be an individual. That’s the way I am.” Most school advertising campaigns are more subtle than Greenbrier High’s Coke in Education Day. The spiraling cost of textbooks has led Most school advertising campaigns are more subtle than Greenbrier High...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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