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Unformatted text preview: m and decided to open his own self- service restaurant. Carl instinctively grasped that the new car culture would forever change America. He saw what was coming, and his
timing was perfect. The first Carl’s Jr. restaurant opened in 1956 — the same year that America got its first shopping mall and that Congress
passed the Interstate Highway Act. President Dwight D. Eisenhower had pushed hard for such a bill; during World War II, he’d been
enormously impressed by Adolf Hitler’s Reichsautobahn, the world’s first superhighway system. The Interstate Highway Act brought
autobahns to the United States and became the largest public works project in the nation’s history, building 46,000 miles of road with more
than $130 billion of federal money. The new highways spurred car sales, truck sales, and the construction of new suburban homes. Carl’s first
self-service restaurant was a success, and he soon opened others near California’s new freeway off-ramps. The star atop his drive-in sign
became the mascot of his fast food chain. It was a smiling star in little booties, holding a burger and a shake.
Entrepreneurs from all over the country wen...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08