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Unformatted text preview: ygrounds than any other private entity in the United
States. It is one of the nation’s largest distributors of toys. A survey of American schoolchildren found that 96 percent could identify Ronald
McDonald. The only fictional character with a higher degree of recognition was Santa Claus. The impact of McDonald’s on the way we live
today is hard to overstate. The Golden Arches are now more widely recognized than the Christian cross.
In the early 1970s, the farm activist Jim Hightower warned of “the McDonaldization of America.” He viewed the emerging fast food
industry as a threat to independent businesses, as a step toward a food economy dominated by giant corporations, and as a homogenizing
influence on American life. In Eat Your Heart Out (1975), he argued that “bigger is not better.” Much of what Hightower feared has come to
pass. The centralized purchasing decisions of the large restaurant chains and their demand for standardized products have given a handful of
corporations an unprecedented degree of power over the nation’s food supply. Moreover, the tremendous success of the fast food industry has
encouraged other industries to adopt similar business methods. The basic think...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08