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companies to curtail their pollution, and a similar campaign must induce the fast food chains to assume responsibility for their business
practices and minimize their harmful effects. what to do
IN 1995, THE American Academy of Pediatrics declared that “advertising directed at children is inherently deceptive and exploits children under eight years of age.” The academy did not recommend a ban on such advertising because it seemed impractical and would infringe
upon advertisers’ freedom of speech. Today the health risks faced by the nation’s children far outweigh the needs of its mass marketers.
Congress should immediately ban all advertisements aimed at children that promote foods high in fat and sugar. Thirty years ago Congress
banned cigarette ads from radio and television as a public health measure — and those ads were directed at adults. Smoking has declined
ever since. A ban on advertising unhealthy foods to children would discourage eating habits that are not only hard to break, but potentiall...
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- Spring '08