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Unformatted text preview: e to describe its hopes for foreign conquest: “global realization.” A decade
ago, McDonald’s had about three thousand restaurants outside the United States; today it has about seventeen thousand restaurants in more
than 120 foreign countries. It currently opens about five new restaurants every day, and at least four of them are overseas. Within the next
decade, Jack Greenberg, the company’s chief executive, hopes to double the number of McDonald’s. The chain earns the majority of its
profits outside the United States, as does KFC. McDonald’s now ranks as the most widely recognized brand in the world, more familiar than
Coca-Cola. The values, tastes, and industrial practices of the American fast food industry are being exported to every corner of the globe,
helping to create a homogenized international culture that sociologist Benjamin R. Barber has labeled “McWorld.”
The fast food chains have become totems of Western economic development. They are often the first multinationals to arrive when a
country has opened...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08