Unformatted text preview: ntain a larger proportion of flavor additives than most
products. The flavor in a twelve-ounce can of Coke costs about half a cent.
The Food and Drug Administration does not require flavor companies to disclose the ingredients of their additives, so long as all the
chemicals are considered by the agency to be GRAS (Generally Regarded As Safe). This lack of public disclosure enables the companies to
maintain the secrecy of their formulas. It also hides the fact that flavor compounds sometimes contain more ingredients than the foods being
given their taste. The ubiquitous phrase “artificial strawberry flavor” gives little hint of the chemical wizardry and manufacturing skill that
can make a highly processed food taste like a strawberry.
A typical artificial strawberry flavor, like the kind found in a Burger King strawberry milk shake, contains the following ingredients: amyl
acetate, amyl butyrate, amyl valerate, anethol, anisyl formate, benzyl acetate, benzyl isobutyrate, butyric acid, cinnamyl isobutyr...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08