Fast Food Nation

The tickets cost feamster 90 each hes rented a van

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Unformatted text preview: nted a small house near his new restaurant, on a block full of steelworkers. It was the sort of neighborhood where he’d grown up. Feamster expected to stay there for just a few months, but wound up living there alone for six years, pouring all his energy into his business. He opened the restaurant every morning and closed it at night, made pizzas, delivered pizzas, swept the floors, did whatever needed to be done. His lack of experience in the restaurant business was offset by his skill at getting along with all sorts of different people. When an elderly customer phoned him and complained about the quality of a pizza, Feamster listened patiently and then hired her to handle future customer complaints. It took Feamster three years to pay off his initial debt. Today he owns five Little Caesars restaurants: four in Pueblo and one in the nearby town of Lamar. His annual revenues are about $2.5 million. He earns a good income, but lives modestly. When I visited a Colorado Springs restaurant operated by a rival pizza chain, the company flew in a publicist from New York City to accompany me at all times. Feamster gave me free rein to interview his employees in private and to poke around his business for as long as I liked. He says there’s n...
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