Fast Food Nation

The welter of competing bureaucracies leads to

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Unformatted text preview: s, says architect Morey Bean, but to put them in their proper place: preferably out of sight in underground parking lots. It may be tempting to dismiss Conway’s Red Top as a holdover from an earlier era, a business whose low-tech methods are quaint but obsolete. And yet one of America’s most profitable fast food chains operates much like Conway’s. In 1948, the year that the McDonald brothers introduced the Speedee Service System, Harry and Esther Snyder opened their first In-N-Out Burger restaurant on the road between Los Angeles and Palm Springs. It was the nation’s first drive-through hamburger stand. Today there are about 150 In-N-Outs in California and Nevada, generating more than $150 million in annual revenues. Harry Snyder died in 1976 — but at the age of eighty, Esther still serves as president of the family-owned company. The Snyders have declined countless offers to sell the chain, refuse to franchise it, and have succeeded by rejecting just about everything the rest of the fast food industry has done. In-N-Out has followed its own path: there are verses from the Bibl...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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