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Unformatted text preview: f mass consumption.
Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle
ramifications of their purchases. They rarely consider where this food came from, how it was made, what it is doing to the community
around them. They just grab their tray off the counter, find a table, take a seat, unwrap the paper, and dig in. The whole experience is
transitory and soon forgotten. I’ve written this book out of a belief that people should know what lies behind the shiny, happy surface of
every fast food transaction. They should know what really lurks between those sesame-seed buns. As the old saying goes: You are what you
eat. I/the american way I/the american way
1/ the founding fathers CARL N. KARCHERlifes one of at once to be industry’sHoratio Alger, career extendsoffrom American dream, and origins to its current hamburger
the fast food
the industry’s modest
hegemony. His seems
a tale by
a fulfillment the
a warning about unintended consequences. It is a fast fo...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08