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Unformatted text preview: ing the restaurant. Instead, they tried something new.
The McDonalds fired all their carhops in 1948, closed their restaurant, installed larger grills, and reopened three months later with a
radically new method of preparing food. It was designed to increase the speed, lower prices, and raise the volume of sales. The brothers
eliminated almost two-thirds of the items on their old menu. They got rid of everything that had to be eaten with a knife, spoon, or fork. The
only sandwiches now sold were hamburgers or cheeseburgers. The brothers got rid of their dishes and glassware, replacing them with paper
cups, paper bags, and paper plates. They divided the food preparation into separate tasks performed by different workers. To fill a typical
order, one person grilled the hamburger; another “dressed” and wrapped it; another prepared the milk shake; another made the fries; and
another worked the counter. For the first time, the guiding principles of a factory assembly line were applied to a commercial kitchen. The
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- Spring '08