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Unformatted text preview: marketers with a thorough analysis of “children’s requesting styles and appeals.” He
classifies juvenile nagging tactics into seven major categories. A p leading nag is one accompanied by repetitions of words like “please” or
“mom, mom, mom.” A p ersistent nag involves constant requests for the coveted product and may include the phrase “I’m gonna ask just one
more time.” Forceful nags are extremely pushy and may include subtle threats, like “Well, then, I’ll go and ask Dad.” Demonstrative nags are
the most high-risk, often characterized by full-blown tantrums in public places, breath-holding, tears, a refusal to leave the store. Sugar-coated
nags promise affection in return for a purchase and may rely on seemingly heartfelt declarations like “You’re the best dad in the world.”
Threatening nags are youthful forms of blackmail, vows of eternal hatred and of running away if something isn’t bought. Pity nags claim the
child will be heartbroken, teased, or socially stunt...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08