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Unformatted text preview: War II veteran, a resident of San Bernardino who ate at the new McDonald’s and
decided to copy it, using the assembly-line system to make Mexican food and founding a restaurant chain later known as Taco Bell. Keith G.
Cramer, the owner of Keith’s Drive-In Restaurant in Daytona Beach, Florida, heard about the McDonald brothers’ new restaurant, flew to
southern California, ate at McDonald’s, returned to Florida, and with his father-in-law, Matthew Burns, opened the first Insta-Burger-King in
1953. Dave Thomas started working in a restaurant at the age of twelve, left his adoptive father, took a room at the YMCA, dropped out of
school at fifteen, served as a bus-boy and a cook, and eventually opened his own place in Columbus, Ohio, calling it Wendy’s Old-Fashioned
Hamburgers restaurant. Thomas S. Monaghan spent much of his childhood in a Catholic orphanage and a series of foster homes, worked as a
soda jerk, barely graduated from high school, joined the Marines, and bought a pizzeria in Ypsilanti, Michigan, with his brother, securing the
deal through a down payment of $75. Eight months later Monag...
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- Spring '08