Unformatted text preview: om. Since 1992, the
number of franchised outlets there has doubled, and about five thousand more are being added every year. In August of 1999, McDonald’s
Deutschland announced that it would be putting restaurants in Germany’s new Wal-Mart stores. “The partnership scheme will undoubtedly
be a success,” a German financial analyst told London’s Evening Standard. “The kiddie factor alone — children urging their parents to shop at
Wal-Mart because they have a McDonald’s inside the store — could generate an upsurge in customers.”
The golden arches have become so commonplace in Germany that they seem almost invisible. You don’t notice them unless you’re looking
for them, or feeling hungry. One German McDonald’s, however, stands out from the rest. It sits on a nondescript street in a new shopping
complex not far from Dachau, the first concentration camp opened by the Nazis. The stores were built on fields where Dachau’s inmates once
did forced labor. Although the architecture of the shopping complex looks German and futuristic, the haphazard placem...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08