Fast Food Nation

Today the united states for the first time in its

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Unformatted text preview: producer of french fries (through its Lamb Weston subsidiary), ConAgra is also the nation’s largest sheep and turkey processor, the largest distributor of agricultural chemicals, the second-largest manufacturer of frozen food, the second-largest flour miller, the third-largest chicken and pork processor, as well as a leading seed producer, feed producer, and commodity futures trader. The company sells its food under about one hundred consumer brand names, including Hunt’s, Armour, La Choy, Country Pride, Swiss Miss, Orville Redenbacher’s, Reddi-Wip, Taste O’Sea, Knott’s Berry Farm, Hebrew National, and Healthy Choice. Although few Americans have heard of ConAgra, they are likely to eat at least one of its products every day. Twenty years ago, ConAgra — a combination of two Latin words whose intended meaning is “partnership with the land” — was an obscure Nebraska company with annual revenues of about $500 million. Last year ConAgra’s revenues exceeded $25 billion. The company’s phenomenal growth over the...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.

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