This preview shows page 1. Sign up to view the full content.
Unformatted text preview: the last twenty-five years table games, which are supervised by dealers and offer gamblers the best odds, have been displaced
by slot machines. Today about two-thirds of a typical casino’s profits now come from slots and video poker — machines that are precisely
calibrated to take your money. They guarantee the casino a profit rate of as much as 20 percent — four times what a roulette wheel will
The latest slot machines are electronically connected to a central computer, allowing the casino to track the size of every bet and its
outcome. The music, flashing lights, and sound effects emitted by these slots help disguise the fact that a small processor inside them is
deciding with mathematical certainty how long you will play before you lose. It is the ultimate consumer technology, designed to
manufacture not a tangible product, but something much more elusive: a brief sense of hope. That is what Las Vegas really sells, the most
brilliant illusion of all, a loss that feels like winning.
Mikhail Gorbachev was in t...
View Full Document
This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08