Unformatted text preview: aimed at
children found that 89 percent requested personal information from kids; only 1 percent required that children obtain parental approval
before supplying the information. A character on the McDonald’s Web site told children that Ronald McDonald was “the ultimate authority in
everything.” The site encouraged kids to send Ronald an e-mail revealing their favorite menu item at McDonald’s, their favorite book, their favorite sports team — and their name. Fast food Web sites no longer ask children to provide personal information without first gaining
parental approval; to do so is now a violation of federal law, thanks to the Children’s Online Privacy Protection Act, which took effect in
April of 2000.
Despite the growing importance of the Internet, television remains the primary medium for children’s advertising. The effects of these TV
ads have long been a subject of controversy. In 1978, the Federal Trade Commission (FTC) tried to ban all television ads directed at children
seven years old or younger. Ma...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08