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Unformatted text preview: will be fewer reasons for criticizing
Of the many reactions to Fast Food Nation, the most surprising were the international events partly set in motion by Chapter 5, “Why the
Fries Taste Good.” A couple of months after the book’s publication, Hitesh Shah, a software designer in Los Angeles, contacted McDonald’s to
find out if their french fries really did contain animal products. He was a regular customer at McDonald’s, a vegetarian, and a devout Jain.
His religion, Jainism, prohibits not just eating animal products but also wearing them. Jainist monks cover their noses and mouths with cloth
to avoid inhaling any insects. Hitesh Shah was upset by the e-mail that McDonald’s Home Office Customer Satisfaction Department sent him
on March 28. “For flavor enhancement, McDonald’s french fry suppliers use a minuscule amount of beef flavoring as an ingredient in the raw
product,” it said. “… (W) e are sorry if this has caused any confusion.” McDonald’s fries did in fact contain some beef; that’s why they taste so
good. Shah forwarded the e-mail to Viji Su...
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This note was uploaded on 02/25/2014 for the course MGMT 120 taught by Professor Litt during the Spring '08 term at UCLA.
- Spring '08